The Rise of Mobile Apps in Political Campaigns

It’s all in the power of an icon. A single tap gives access to the politician’s name, earnings, education, religion, affiliated groups, magazines purchased, past e-mails and statements that have been made on previous as well as current political issues. Politics has changed its strategies from the bygone era of reaching out to masses through TV, Radio and Print to a new tool which is here to stay that is the Mobile App.

A mobile app, (a shorter form of mobile application) is application software specifically designed for running on Smartphone’s, tablet computers as well as other mobile devices. Originally offered for general productivity and information, apps were built for basic e-mail, calendar, contacts, stock markets and weather status. With booming popularity, apps rapidly expanded into mobile games, GPS, banking, ticket purchasing, blogs, magazines and much more.

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